Last updated: 6 November 2026
This policy explains which personal data we process when you visit lupineo.com, why we do it and what rights you have. The Lupineo application itself is covered by separate terms and a data processing agreement for customers.
1. Who is responsible
The controller within the meaning of the GDPR is sedewicon AB (address: see Imprint). You can reach us at hello@lupineo.com.
2. What we process, and why
Visiting this website (server logs)
When you open a page, our web server processes your IP address, the date and time, the requested page, the referring page and technical browser information. We need this to deliver the site and keep it secure. Legal basis: legitimate interest, Art. 6(1)(f) GDPR. Log data is deleted after 24 hours.
Requesting a beta invite
If you use the invite form, we process the details you enter (e.g. e-mail address), together with the campaign parameters in the link you came from (UTM parameters) and the referring page. We use your details to answer your request (Art. 6(1)(b) GDPR) and the campaign data to understand which channels bring interested teams (Art. 6(1)(f) GDPR). The form is protected against spam with a simple quiz; no data is passed to a third-party spam service. We keep your request until it is handled and for as long as you stay on the waiting list; you can ask us to delete it at any time.
Contacting us by email
If you write to us, we process your email address and what you send us to answer you. Legal basis: Art. 6(1)(b) or (f) GDPR. We delete the correspondence once it is no longer needed, unless we are legally required to keep it.
Website analytics
We use the privacy-oriented analytics tool OpenPanel to count visits and see which pages are read. It runs on our own server in Germany. It counts page views and shows which pages are visited, from which referrer and with which browser and device type. It uses no cookies and does not track you across websites. Legal basis: legitimate interest, Art. 6(1)(f) GDPR.
Cookies and external content
We do not use advertising or tracking cookies, and we do not embed third-party content such as social media widgets or external fonts.
3. Who receives your data
We do not sell personal data and we do not work with advertising partners. We also use a self-hosted scheduling tool to publish Lupineo’s own marketing content to Lupineo’s own accounts on TikTok, Instagram, YouTube and LinkedIn. When we connect a TikTok account, we receive basic profile information and an access token for that account, and we use it only to upload and publish Lupineo’s own videos. We do not collect data about other TikTok users and we do not sell or share TikTok data. The access token is stored on our own server and can be revoked at any time in the TikTok settings under security and permissions. We use service providers who process data on our behalf under a data processing agreement (Art. 28 GDPR):
- Web hosting: Hetzner Online GmbH, Nuremberg, Germany
- Email sending from the website: Bird (bird.com), EU data centre
- Company mailbox (hello@lupineo.com): df.eu
4. Transfers outside the EU/EEA
Our website is hosted in Germany, our emails are sent through an EU data centre, and our mailbox is hosted in Europe. We do not transfer personal data to countries outside the EU/EEA.
5. Your rights
You have the right to access your data, to have it corrected or deleted, to restrict its processing, to receive it in a portable format, and to object to processing based on our legitimate interests (Art. 15–21 GDPR). Where processing is based on consent, you can withdraw it at any time. To exercise any of these rights, email hello@lupineo.com with “Privacy” in the subject.
You also have the right to lodge a complaint with a supervisory authority. Ours is the Swedish Authority for Privacy Protection (IMY), imy.se; you may also contact the authority where you live or work.
6. Security
This website is served over an encrypted connection (TLS), and access to the systems that process your data is restricted to the people who need it.
7. Changes
If we change how we process data, we will update this page and the date at the top.