Brand assets

Writing about Lupineo or showing our logo somewhere? Please use the assets below as they are. Looking for texts and screenshots? See the press kit.

Logo

Lupineo logo, white version

White – for dark and navy backgrounds. Download SVG

Lupineo wordmark, navy version

Navy wordmark – for white and light backgrounds. Download PNG

Lupineo iconmark, navy version

Iconmark – the mark without the name. Download PNG

Lupineo app icon, white mark on a navy rounded square

App icon – white mark on a navy tile, for small sizes and profile images. Download PNG

Need a different format (SVG, EPS, PDF) or a single-colour version? Email hello@lupineo.com and we will send it over.

Using the logo

  • Use the white logo on dark backgrounds and the navy logo on light ones – never navy on dark.
  • Keep a free area around it equal to its own height on all sides.
  • Keep it legible: the wordmark at least 80 px wide on screen or 20 mm in print, the iconmark at least 20 px high. Below that, use the app icon.
  • Do not stretch, squash, rotate, recolour, outline or add effects to it, do not redraw or rearrange it, and do not place it on busy backgrounds or photos without enough contrast.
  • Do not use it in a way that suggests a partnership or endorsement we have not agreed to.

Colours

Navy
#2a3254
Primary
Slate blue
#4a5e8f
Secondary
Amber
#eaa92e
Accent, small elements only
Sand
#F3D991
Accent on dark backgrounds
Cream
#fcf6e4
Light background
Mist
#e9ebf1
Backgrounds
Link blue
#186195
Links and charts
Text black
#333333
Body text

Amber is only for small accents such as icons, dots and bars – never for text and never as a large area. Use dark text on light backgrounds and white text on navy.

Typography

Headlines and anything bold are set in Montserrat SemiBold, body text in Arial regular. Montserrat is free to use under the SIL Open Font License. If you cannot use these fonts, a clean system sans-serif is fine.

Our name

Write Lupineo: one word, capital L, the rest lowercase – not “LUPINEO” or “LupiNeo”. Write the web address as www.lupineo.com. The company behind it is sedewicon AB.

May I use it?

Yes, for editorial use: articles, reviews, comparisons, talks and podcasts that refer to Lupineo. For anything else – co-branding, partner pages, merchandise – please ask us first.